Hi, I’m Sasmita, a product designer, building purposeful, detail-driven experiences, rooted in research & business needs

Hi, I’m Sasmita, a product designer, building purposeful, detail-driven experiences, rooted in research & business needs

Hi, I’m Sasmita, a product designer, building purposeful, detail-driven experiences, rooted in research & business needs

Hi, I’m Sasmita, a product designer, building purposeful, detail-driven experiences, rooted in research & business needs

Currently at frog, previously at ZEE5 with 3+ years of experience across diverse industries, like OTT, insurance, medical, and B2B SaaS platforms.

Currently at frog, previously at ZEE5 with 3+ years of experience across diverse industries, like OTT, insurance, medical, and B2B SaaS platforms.

Currently at frog, previously at ZEE5 with 3+ years of experience across diverse industries, like OTT, insurance, medical, and B2B SaaS platforms.

UX Design

UX Design

User Research

User Research

3D editing tool

3D editing tool

Novel features

Prototyping

Redesigned a 3D tool used for surgery planning

Redesigned a 3D tool used for surgery planning

Redesigned a 3D tool used for surgery planning

Redesigned a 3D tool used for surgery planning

Transformed complex 3D editing tools into a simpler, cleaner, and a guided experience for planning surgeries.

Transformed complex 3D editing tools into a simpler, cleaner, and a guided experience for planning surgeries.

Transformed complex 3D editing tools into a simpler, cleaner, and a guided experience for planning surgeries.

Transformed complex 3D editing tools into a simpler, cleaner, and a guided experience for planning surgeries.

UX Design

UX Design

Feature Design

Insurance

Insurance

Localisation

Localisation

Localisation

Insurance

B2C

Visual design

Visual design

Designing faster discovery of cashless-claim hospitals during emergencies

Designing faster discovery of cashless-claim hospitals during emergencies

Helping people in finding hospitals that provide cashless claims services quickly and improving their readiness in an emergency.

Helping people in finding hospitals that provide cashless claims services quickly and improving their readiness in an emergency.

Helping people in finding hospitals that provide cashless claims services quickly and improving their readiness in an emergency.

Helping people in finding hospitals that provide cashless claims services quickly and improving their readiness in an emergency.

B2B Platform

B2B Platform

Design

Order management

Order management

Design

User testing

User testing

Design

Design

Design

Order management

Order management and Patient file sharing

Order management and Patient file sharing

Order management and Patient file sharing

Order management and Patient file sharing

To help labs handle orders placed by dentists and the files attached with sent by dentists, we created a networked, effective ecosystem between B2B systems.

To help labs handle orders placed by dentists and the files attached with sent by dentists, we created a networked, effective ecosystem between B2B systems.

To help labs handle orders placed by dentists and the files attached with sent by dentists, we created a networked, effective ecosystem between B2B systems.

To help labs handle orders placed by dentists and the files attached with sent by dentists, we created a networked, effective ecosystem between B2B systems.

To help labs handle orders placed by dentists and the files attached with sent by dentists, we created a networked, effective ecosystem between B2B systems.

About me

Ola! I’m Sasmita, a product designer with 3+ years of experience building digital products across diverse domains.

My passion for design is driven by curiosity, reasonability, and a knack for simplifying things. I enjoy working on products that require deep understanding and building experiences that feel clear, intentional, and well-reasoned. I enjoy research-led design and collaborating closely with researchers and cross-functional teams.

Outside of work, I can hold a 4.5 min plank, do 25 push-ups in a set 🏋🏻, take obsessive care of my plants 🌱, and occasionally have a breakdown trying to learn the violin 🎻

👋 Ola, I’m Sasmita, a product designer with 2+ years of experience building digital products across diverse domains. My passion for design is driven by curiosity, reasonability, and a knack for simplifying things. I enjoy working on products that require deep understanding and building experiences that feel clear, intentional, and well-reasoned. I enjoy research-led design and collaborating closely with researchers and cross-functional teams.


Outside of work, I can hold a 4.5 min plank, do 25 push-ups in a set, take obsessive care of my plants 🌱, and occasionally have a breakdown while learning the violin 🎻

👋 Ola, I’m Sasmita, a product designer with 2+ years of experience building digital products across diverse domains. My passion for design is driven by curiosity, reasonability, and a knack for simplifying things. I enjoy working on products that require deep understanding and building experiences that feel clear, intentional, and well-reasoned. I enjoy research-led design and collaborating closely with researchers and cross-functional teams.

Outside of work, I can hold a 4.5 min plank, do 25 push-ups in a set, take obsessive care of my plants 🌱, and occasionally have a breakdown while learning the violin 🎻

Ola! I’m Sasmita, a product designer with 3+ years of experience building digital products across diverse domains.

My passion for design is driven by curiosity, reasonability, and a knack for simplifying things. I enjoy working on products that require deep understanding and building experiences that feel clear, intentional, and well-reasoned. I enjoy research-led design and collaborating closely with researchers and cross-functional teams.

Outside of work, I can hold a 4.5 min plank, do 25 push-ups in a set 🏋🏻, take obsessive care of my plants 🌱, and occasionally have a breakdown trying to learn the violin 🎻

Work experience 🧑🏻‍💻

frog - Interaction designer 1 (March 2024-Jan 2026)

frog - Interaction designer 1 (March 2024-Jan 2026)

Health
Worked cross-functionally in agile teams to redesign complex 3D surgical planning tools and B2B SaaS platforms. Redesigned a workflow and UI that reduced user activity time by over 50%.


Insurance

Designed experiences for a pan-Asian insurance app with 4.4M+ users across 9 countries, improving Play Store rating from 3.5 to 3.9. Worked on cashless claims, insurance management & reward systems.

Health
Worked cross-functionally in agile teams to redesign complex 3D surgical planning tools and B2B SaaS platforms. Redesigned a workflow and UI that reduced user activity time by over 50%.


Insurance

Designed experiences for a pan-Asian insurance app with 4.4M+ users across 9 countries, improving Play Store rating from 3.5 to 3.9. Worked on cashless claims, insurance management & reward systems.

ZEE5 - Product designer (July 2023-March 2024)

ZEE5 - Product designer (July 2023-March 2024)

OTT
Worked on their CMS platform for the OTT platform Zee5. Designed an internal AI tool to speed up dubbing to help media houses expedite their dubbing process before content publishing on ZEE5.

OTT
Worked on their CMS platform for the OTT platform Zee5. Designed an internal AI tool to speed up dubbing to help media houses expedite their dubbing process before content publishing on ZEE5.

frog - Design research intern (Jan 2023 - June 2023)

frog - Design research intern (Jan 2023 - June 2023)

User research with visually impaired
Conducted extensive research to understand the grocery shopping experiences of visually impaired individuals (interviews, shadowing, NGO visits, etc.) and designed an app solution for the same.

User research with visually impaired
Conducted extensive research to understand the grocery shopping experiences of visually impaired individuals (interviews, shadowing, NGO visits, etc.) and designed an app solution for the same.

Testimonials 🖊️

Markandeya Kunchi

Associate Design Director @frog

"Sasmita demonstrates exceptional attention to design detailing, a quality that distinguishes strong designers from average ones. She is a dedicated designer, always going the extra mile. Her research-led design approach has been a treat to watch, and work like hers is something any mentor would feel proud of. She brings more than just design output to a team; she brings energy, sensitivity, and a strong collaborative spirit. An absolute asset to any design team."

Shreyas More

Design (Research) Lead @frog

"Sasmita is a high-impact, strategic researcher and designer who excels at transforming complex business and technical requirements into seamless product experiences. She pairs a proactive ownership mindset with a skill for AI-driven tools, consistently delivering end-to-end designs that bridge the gap between user needs and business goals. She is a mature, future-forward contributor, ready to drive any major innovation initiative."

Juliana Medaglia

Sr. Product designer @Promaton AI (Netherlands)

Sasmita is a curious and exploratory designer with strong technical skills and a great eye for detail. She consistently delivers high-quality work and clear documentation, and her contributions to complex, regulated projects like CoPilot were truly impactful."

Always excited to take on new challenges & bring fresh ideas to life! 👾

Copyright © 2025 Sasmita Subramaniam

Copyright © 2025 Sasmita subramaniam

Always excited to take on new challenges & bring fresh ideas to life! 👾

Always excited to take on new challenges & bring fresh ideas to life! 👾